50-for-50 interview: Mary Sheely, half-mad former spinster
Posted: September 11, 2011 Filed under: Interviews | Tags: advertising, bloggers, marketing 3 Comments »When she began blogging way back in the Wild West days of the 2001 Web, Mary Sheely could not have known that a year or so later, a kindred spirit from halfway across the country would find her writing, become by turns intrigued, enchanted, and absorbed by it, and ultimately, be moved to pick up her own pen after a years-long hiatus. She could not have known when she showcased the work of fellow Ohioan Chris Glass that it introduced this random reader to a new and higher standard of quality to adhere to, or that by sharing her stories of finding community in her city that it would stir in this total stranger the desire to reach out and connect with the citizens of her own adoptive city. And neither one of them could have known that a blog born of frustration with an unsatisfactory love life would, in a roundabout but indisputable way, lead Mary to find her soulmate and the stranger to find herself seated at a random luncheon next to another stranger—one who’d created an extraordinary organization called WriteGirl. And so from now on, when anyone questions the value of what she has to say, or the point in saying it aloud, I will simply point to Mary Sheely and say this: because this woman chose to write aloud, we have helped change the future for hundreds of girls, and maybe the world. Now get writing.
When did you decide to become a writer?
I think it kind of chose me. I was writing lengthy illustrated stories when I was a kid. In sixth grade my friend Shari (still a dear friend) and I used to create “newspapers” about things going on with our friends and families: we’d write the stories, illustrate them, include letters to the editor, make up headlines. Then we’d mail them to the other person—and she lived exactly a block away. It wasn’t serious stories, it was things like, let’s say her mom accidentally left the store without paying for a grocery item, so that would turn into a story about her mom’s new life at the Correctional Facility for the Elderly. (That was one she wrote and the headline still cracks me up: “Prison Life Ain’t So Bad!”)
If there is a moment that sent me down the path toward writing as a career, it would actually be in high school. This is an example of the power of teachers, good and bad: back then I loved making art as much as writing (and if I’d stuck with it I’d probably be a pretty good designer, I think), but the art teacher at my high school was just a hateful, petty person. She was hyper critical but not in a helpful way, in a “This was a waste of paper” kind of way. After two years I decided it wasn’t worth the stress to keep taking her classes. Around the same time, I did that irresponsible-high-schooler thing where I had an essay to write and I literally wrote it in 20 minutes in the hallway before class. I got the essay back with a note from the teacher that said, “You are a very good writer.” That’s when I thought I might be onto something.
Who was your favorite teacher?
Nancy Strapp, who taught me English in both 7th and 8th grades. It was in her class where I really started to appreciate a terrifically good piece of writing. She could read aloud an e.e. cummings poem or a suspenseful Alfred Hitchcock story, and her love for the written word was contagious. I think that’s also where I started to become an annoying grammarian. She brought in a former student specifically to teach our class why using a double negative was wrong. The explanation was really great and easy to get, and I was so very frustrated that there were kids in class still not getting it.
I want to note here that I love and adore the internet: even though we live 2300 miles apart, Nancy is now my friend on Facebook! She just retired this year, and it’s so great to be able to let her know how much I still appreciate everything she taught me and to see that her good humor is still shining through.
What do you love to write about?
This is a hard one, because one of the reasons I enjoy working in advertising is that there’s something different every week. I recently worked on a project where I got to write songs in eight different genres, and that was just amazingly fun and gratifying. So it wasn’t really the subject matter (which I can’t tell you anyway, though I can tell you it’s for a campaign that launches in October); it was the new experience that was so much fun.
I once wrote a video about puberty that I was really proud of; I really went out of my way to remember what it was like to be a mortified fourth-grader and try to write in a very non-mortifying way. I used to write ads for a casket company that were gratifying, because the company had such a deep commitment to really taking care of people experiencing loss—I met a lot of funeral directors and was so impressed by the commitment in the whole industry. So, again, it can be nearly anything; all the experiences bring something valuable. Though maybe I channeled my thwarted artistic ability into my love for interior design, which explains why I ended up writing (and editing for a year) for Shelterrific.
What has writing taught you?
To remember to be grateful. I’ve worked in advertising, I’ve worked in PR, I’ve written on-hold messages (there are actually companies devoted to that), I’ve written for news blogs and magazines. There is not a day in my life that I am not grateful that I get paid to do something that I love. If you are a writer and you are getting paid to work as a writer, remind yourself of that. Your suckiest day is better than the best day of someone who always wanted to write for a living, but hasn’t quite found her way into that niche yet.
How has writing made you stronger?
It’s the one thing about me that I really believe I do well. The other good things about me took a lot more convincing. Once I got convinced that I do this one thing well, it was a lot easier to think maybe I was good in other ways, too.
If you could go back in time and tell 10-year-old you anything, what would it be?
It’s going to turn out so much better than you could imagine, and don’t forget that. Ninety percent of what you will find incredibly painful and important in the moment will mean absolutely nothing to you a few years down the line. Hang on to those cowboy boots you buy freshman year in high school; you will regret giving those away for 30 years. Be nice to your mother; she will always remain your biggest champion. You have more power than you know. And kindness. Use both wisely.
What are your five favorite books, blogs or things to read?
Stories by Lorrie Moore. When I first picked up “Like Life,” which I highly recommend, I remember thinking things like, “I can’t believe she dared to say it that way!” I love her descriptions. I also clung to her stories of single women in their 30s trying to make interesting, meaningful lives for themselves in the Midwest, as that describes my life for many, many years.
My daily reads tend to be split between gossip (I admit it!) and politics. Dlisted is the gossip blog I read because, although author Michael K can be awfully mean, he doesn’t stray into the thoughtless racism and sexism of nearly every other gossip blog out there, and his writing makes me laugh out loud every single day. My go-to political blog is Digby’s Hullabaloo. Her writing is always so thoughtful and just so good; I’m in awe of her smarts. I love that there was a minor kerfuffle several years past when she spoke at a conference and people were astounded that she was a woman. Most of us just assumed she was a man—sad, yes?
I don’t read a lot of quote-unquote “mommy blogs” (nothing against them, just not my demographic) but recently I stumbled on Enjoying the Small Things and I really love her voice; she is a beautiful writer (and photographer). The story of how she recognized that her newborn daughter had Down Syndrome is an incredible, honest, moving read.
I also regularly read nancynall.com, the blog of a journalist in Detroit. She shares great, funny stories and links to incredibly interesting and noteworthy pieces of good writing that I would otherwise never find. Great writing in journalism is so undervalued these days; it’s wonderful to know that it’s still out there.
Mary Sheely is a writer, reader, decorator, eater who’s been writing for money since 1989. It galls her to write that. Mary got a degree in broadcast journalism, then a job as an airborne traffic reporter (you read that right: she flew twice a day for five months straight and had to get up at 4 a.m. which is not in her nature, nor should it be in anyone’s nature) from which she got fired. This remains the only job from which she ever got fired for cause (that cause being, not knowing North from South) and she’s okay with that. A native of Cincinnati, Mary ran away from home at an advanced age and now works in Seattle at the most fun job she’s ever had: senior copywriter for Ruth: Edelman Integrated Marketing. A reformed spinster (she met Colleen through her “dating and hating” blog, Half Mad Spinster, in the fledgling days of the internet), she and her adorable and talented resin artist husband Dave Sheely make their home in a tiny house with two giant dogs, a whole lot of indie art, and a view of a thumbnail-sized sliver of Puget Sound. She misses her family greatly and lives in terror of a 9.0 on the Richter scale, but honestly cannot imagine ever living anywhere else. (The Pacific Northwest is the bomb, y’all—and yes, still learning North from South.) Mary has been a writer/editor for Shelterrific.com, a contributor to publications like West Seattle Blog (it is an awesome news blog), Peoplepets.com, and CityDog Magazine, but mostly a cranky advertising copywriter who these days feels lucky every single moment she’s alive. She is in awe of Colleen and hopes to mark her own 50th birthday in half as much inspiration and style.
50-for-50 interview: Erin Kissane, standard-bearer
Posted: September 10, 2011 Filed under: Interviews | Tags: bloggers, content strategy, speakers Leave a comment »I have a weakness for precision and an obsession with integrity, which means I pretty much live in awe of Erin Kissane. Perhaps she has closetfuls of dreadful, sprawling first drafts somewhere, but all she shows the world are the finely honed essays, tweets, and articles that describe to us, impeccably, how to handle our outward-facing work. Her delightful volume on content strategy, produced for the similarly elegant entity, A Book Apart, relates everything you need to know about creating digital content in 81 deliciously readable pages; it is the first book which, once I’d devoured it in digital form, I felt compelled to order in print as well. But for all of her thoroughness and exactitude, and despite the rather daunting standards she sets to live up to, in the end, you fall for Erin. How can you not? Her mission—to help us care more about the work and the words we choose, because these are the things that connect us to one another—comes from the heart. And pink hair? Sold.
When did you decide to become a writer?
I didn’t ever make a decision about it. Writing is how I think through complicated things, and how I connect ideas. It’s the other half of reading, for me. I read to learn; I write to think.
That’s the easy way for me to answer this question, and it covers the professional work that people associate with my name. But there’s also something else, which is at least as important: writing is a way of taking every experience I’ve ever had, every bit of skill I’ve gained, and all the loosely connected bits of knowledge rattling around in my head, and making something out of it. It still astonishes me that we can do that.
Who was your favorite teacher?
I’ve had so many good ones. My seventh-grade English teacher, who was a delight, began every class by having us write for ten minutes in notebooks that he kept for us. We could write anything, and we could choose whether or not to have him read what we’d written. All he cared was that we sat down and wrote for the full ten minutes.
I think that’s when I really got into the habit of processing thoughts and problems in writing. It’s such a simple thing, but it made a huge difference in the way the class felt and went. For years after that, I filled up so many spiral notebooks writing, and I still do a lot of longhand writing, even though most of what I write is now on the computer.
What do you love to write about?
Everything I’m interested in. I’m a little bit of a crusader for things like clarity and transparency and the ethical use of language, so I do enjoy writing about those things, but writing is so integrated into my life that it’s not really a topical thing, for me so much as an interface between the world and my brain.
When I’m writing fiction, which I tend not to talk about, I tend to write about the experience of being a kid. We all have this extraordinary experience of being ourselves and yet changing in radical ways as we grow (emotionally, physically, neuro-structurally), and I remember quite vividly being afraid, as a kid, that I’d forget what that was like. Writing about the fundamental weirdness of being a kid has helped me keep a strong connection to my earlier selves.
What has writing taught you?
The importance of going slowly—of returning to drafts and letting things settle and clarify, and of thinking ideas through carefully instead of making a good guess and dashing off. I like to go quickly and write while I’m riled up about something, but the introduction of deliberation and care has been really good for my head.
How has writing made you stronger?
Because I write so much, I’ve finally come to understand that I’m really only effective when my head and brain are both fully engaged. My writing really suffers when I’m only half present—when I’m emotionally disengaged or intellectually bored—and that has forced me to deal with this need to integrate my life. That’s not to say that I only work for environmental charities now, or anything, but it does mean that I have to find the spark in every project: something that fuels the belly-fire and lights up my brain. Without that, my work gets drab and I’m a misery to be around.
Also, during some of the darker spells in my life, I’ve found that the total absorption I experience while writing has been the best way of staying sane.
If you could go back in time and tell 10-year-old you anything, what would it be?
You’ll find your people. And they’ll be the ones who love you for your hyper brain and weird heart, not despite it.
(Oh, and the internet? You’re going to LOVE IT.)
What are your five favorite books, blogs or things to read?
Favorites are too hard. Well loved things from a few categories is a list I can make, though.
- The Waves, by Virginia Woolf (pre-now-novel
- Pattern Recognition, by William Gibson (post-now-novel)
- Tekkonkinkreet (Black & White), by Taiyo Matsumoto (manga)
- Kill Screen (magazine)—if this doesn’t sound like your thing, just try this
- Snarkmarket.com (smartyface blogs)
And I’ll cheat and also say Walter Benjamin! Liz Hand! Christopher Alexander! John Clute! Twitter!
Also: thank you, Colleen, for inviting me over! It’s quite an honor to be in this company.
Erin Kissane is a reader, writer, editor, and web content geek. She’s the author of The Elements of Content Strategy (A Book Apart, 2011) and the co-founder of Contents, a new digital magazine about online communication and publishing, the first issue of which will emerge from the editing mines later this fall. She was formerly editor of A List Apart magazine and editorial director at Happy Cog Studios in New York, as well as a freelance writer and editor.
These days, she leads content projects at Brain Traffic, a content strategy consultancy made of smart people who like cake. At night, she reads, cooks, and writes blog posts, thesis chapters, love letters, and drafts of novels. She lives in Brooklyn with two cats and a very charming boy.
50-for-50 interview: Leah Reich, vein of gold
Posted: September 7, 2011 Filed under: Interviews | Tags: bloggers, doctors, teachers Leave a comment »Leah Reich was what many of us thought the Internet was for when we climbed on board, way back when. She was the writing that took your breath away, the hidden gem you dreamed of uncovering under the piles of dull rock and sand, then proudly shared with your friends when you were good and ready. In one person—one regular (albeit clearly brilliant), ordinary person—she contained breadth of experience, trueness of heart, and a magical way with words, all of which she used in concert just because. Because she could. Because she had to. And not because it was her job, or even because she wanted it to be, but because it was possible and necessary. The people I shared her stories with marveled along with me that someone like Leah was there, just for the reading, quietly putting out piece after piece woven from these threads of her life while somehow managing to live it (and clearly, brilliantly) all at once. My Internet wish for you is someday, you stumble upon your own Leah; in the meantime, feel free to share mine.
When did you decide to become a writer?
I was never one of those kids who wanted to grow up and be a journalist or be discovered as Jane Austen reincarnated. I’ve always been a wordy person. I talk a lot, I sing, and I like to be in front of a crowd, telling stories and jokes. When I was nine I wrote a play, and then directed it. But even though I’ve worked as an advice columnist and written two Master’s theses and a pretty long dissertation, I occasionally feel funny calling myself a writer. A writer always seems like someone who’s done whatever it is I still haven’t done, whether published an article in The New Yorker or written an award-winning novel or… or… That seems worthwhile to admit, because I bet I’m not the only person out there who’s ever felt that way.
As it turns out, you can discover you are a writer without ever setting out to do so. As it also turns out, you should go right ahead and call yourself a writer even if you don’t feel like you fit whatever definition you hold in your head of what a “writer” should be. There is no “right” kind of “writer.”
I think I just kind of became a writer somewhere along the way. It’s one of the best things I’ve ever fumbled my way into (we won’t discuss the others here).
Who was your favorite teacher?
A professor named Joseph Duggan. When I was an undergrad at Berkeley, I took a course with him in medieval French literature. At the time, if you had asked me “what’s the most boring subject you can think of?” medieval French lit would have been somewhere in a top five list. Then came Joe Duggan, Ph.D. He transformed the subject matter, took medieval literature with its oft-impenetrable language and yanked out the stories for us, helping us realize just how wonderful it all was beneath the surface. Then he made the surface fascinating too. He was passionate about medieval literature, and by being so passionate, he made us excited to hear what he had to say. It turned out medieval literature was more interesting than any of us even imagined. He peppered his lectures with forays into completely off-topic subjects, like where handwriting came from or the myths that surround “why Cinderella wears a glass slipper.” Everything was a story to him, and each story was worth sitting through, completely rapt. He was walking, talking, natty-suit-and-tidy-beard wearing proof that you can take any subject in the world, even something your students might find so boring as to die, and show how wonderful and fascinating it really is. You just have to tell the right story in the right way.
What do you love to write about?
The best stuff are the people in my life and the things about which I have a bubbling-over excitement, whether positive or negative. There’s usually a pretty good overlap there.
I do love to write about things that other people can connect with somehow, that resonate. Being an advice columnist was something I took very seriously, especially since I was giving advice to teenage guys who played videogames. They didn’t have many, if any, female friends and they wanted someone to listen to them, to answer them for real. I wrote about my experiences with my mom’s illness this past year, when I was taking care of her. It was terrifying. Writing helped me sort through my feelings and reach out when I was alone, but it also showed me how many people were going through or had been through similar experiences and had been unable to express themselves. My writing meant a lot to them, because I was able to put into words their own experiences and what they felt. That meant more to me than I have ever been able to express.
Above all, I like to write about things that make people feel, whether a powerful sadness or a good happiness. Nothing is better than making someone laugh or wowing them with something I’ve written, especially a particular a group of friends who are a very good and quick writers.
The whole world offers great material, if you keep your ears open, as my friends have unfortunately learned. “Is this going on the internet or in a story?” they’ll ask sadly after saying something ridiculous.
What has writing taught you?
How much I have to learn – about writing but also about myself and the world – and how there is always room for improvement. Writing has also taught me the power connection, of reaching out and finding there are people who will respond in very unexpected ways. It’s also taught me that you can’t control the way your words will be received, so write them with the best of intentions and then let the world have them. Possibly the biggest thing writing has taught me about myself is that I have way more strength, courage, and determination than I ever imagined.
How has writing made you stronger?
This is the perfect question for me to answer right now. During this past year, writing was sometimes the only thing I had available to me (I love photography but it’s hard to take a photo in the dark, and sometimes your feelings need words). Writing was something I knew I was good at, even when other parts of the dissertation were frustrating me. Writing was my toehold in the craziness. When it was late at night and I felt alone, sometimes the only thing that made sense was to put some words down and send them out into the world, which made me stronger for the day ahead. Or when I was dealing with a lot of revisions and not a lot of time, I knew I had one thing on my side, which was my ability to write well. Finishing my dissertation gave me a huge sense of accomplishment, and few things in life make me feel stronger than knowing that I set my mind to it, worked hard, and got it done.
If you could go back in time and tell 10-year-old you anything, what would it be?
Oh man. When I was 9, a mean girl moved to town and turned all the other girls against me. I grew up in a pretty small town, so I didn’t have many options. When I was 10, I was in junior high and it was rough. You know what I’d tell her? “As much as this will continue to pain you for years to come, your mom is right. They’re all mean to you because they’re jealous. And you know why they’re jealous? Because you, kid, are going to grow up to be awesome. Know how I know? Because you’re awesome right now.”
What are your five favorite books, blogs or things to read?
1. The Secret Diary of Adrian Mole Aged 13 3/4 plus the sequel The Growing Pains of Adrian Mole (but not the rest of the books) by Sue Townsend – I can read this over and over and over and laugh every single time. It’s always on my favorites shelf. Yes, I have a special “favorites” shelf.
2. Minor Characters: A Beat Memoir by Joyce Johnson – When’s the last time you read anything about the Beat Generation by a woman? A beautiful memoir, includes stories of her relationship with Kerouac and her experiences in the East Village in the ’50s.
3. I read Slate.com daily.
4. Short stories by H.H. Munro, aka Saki. Especially “Sredni Vashtar.”
5. My friend Michele Humes’ blog, because she is an amazing writer. She is also incredibly smart, sardonic, knows a lot about way too many things, writes brilliantly about food, loves the same ballerina I do (Ulyana Lopatkina), and is fearless in ways I aspire to be on a daily basis. Plus she had a croquembouche as her wedding cake and when I saw photos I wanted to run away with it.
And 6. because I am awful and can always sneak one more than I’m allowed: My boyfriend writes the funniest, most interesting emails I’ve ever gotten in my life. He inspires me to be a better writer, every day.
Leah Reich, Ph.D. is a qualitative researcher, sociologist, writer, and photographer who recently completed her dissertation (like, last week) and lives in California with a surprisingly enormous cat.
50-for-50 interview: Judy Herrmann, reframer
Posted: September 6, 2011 Filed under: Interviews | Tags: bloggers, consultants, mothers, photographers, teachers Leave a comment »Possibly the most useful skill in this age of rapid-paced change is one that Judy Herrmann mastered long ago: the ability to present what’s happening in a way that makes it easier for people to understand from their own perspective. This is no easy task when the folk who most need to hear something have their eyes, ears, and minds fogged up with fear. Judy comes by her reframing abilities the old-fashioned way: she reads omnivorously, she pushes herself to acquire new skills, and she practices her ass off. But she dances her way through the fear, sharing stories of her own struggles and how she overcame them, so we can see that it can be done. Sharing ways of applying the abilities resident in the accomplished artist to the daunting new challenges at hand. And mostly, I think, by sharing her enormous heart, her passion for the art of creation, and her gorgeous sense of humor. Her training sessions are like the best kind of church, complete with agnostic come-to-jesus moments. Yeah—I pretty much wish Judy Herrmann could teach a class in Everything.
When did you decide to become a writer?
I’ve never really thought of myself as a writer. Not a good writer. Not a real writer.
I’m a photographer, an educator, a speaker, a consultant.
I write but I’m not a Writer.
I’ll never be a poet or a novelist. I’ll never craft pithy aphorisms or snappy sound bites. I’ll never really understand how to deconstruct a sentence or use a semicolon correctly.
But, and here’s the important part, none of that matters.
I write to teach. I write to explain. I write to help other people grow their businesses and figure out how to earn a living doing what they love.
Shortly after I started my blog, one of my readers wrote to thank me for changing how she thinks about thinking about her business. Wow, I thought, Oh my God…Wow…and when I was able to breathe again, I realized that I may never be a terribly gifted writer, I may never write a single perfect brilliant sentence but so what? As long as I keep plodding forward, one foot in front of the other, one word after another, I can still make a difference.
Writing gives my life purpose and meaning. Writing lets me take every struggle, every bad decision, every mistake I’ve ever made, everything I’ve learned the hard way – and I learn everything the hard way - and turn it into an opportunity to help someone else do things better, smarter, faster and more easily.
I never decided to become a writer. I just wanted a way to make my struggles worthwhile – if not for me than for someone else. That’s why I write.
Who was your favorite teacher?
Miss Forest in the third grade who was young and kind and genuinely liked children (a rarity at my elementary school). We bonded over being the only Democrats in the entire class (and quite possibly the whole school). Mr. Ratliff in High School, an imperious, demanding, frequently cruel and sarcastic man with a piercing stare. He was hired to teach us how to write but took on the thankless job of teaching us how to think. Marion Patterson, my first photography teacher who had studied with Ansel Adams, Dorothea Lange, Jerry Uelsmann and Minor White and who understood that even 14 year olds need to find their own voice and vision. Yosh Soga at UC Berkeley, who taught experimental darkroom techniques and fostered my love of breaking the limits of traditional photography. Mike Starke, my business partner of 22 years, who has patiently recited the inverse square law over, and over and over again and finds my complete inability to memorize it more charming than annoying.
What do you love to write about?
I don’t love writing. I kind of hate it, actually. It is so fucking hard.
But I write anyway. And I follow the wisdom of writing what you know. In my case that’s things like how to start and run a small business, how to strike the balance between earning money and doing personally satisfying work, how to figure out what’s really important to you and build a business that fulfills those needs, how to promote yourself, your work and the business you love, how to work productively and efficiently so you can keep all those balls in the air and how to ask yourself whether it’s really necessary for them all to stay afloat, how to avoid conflicts with clients when you can and survive them when you can’t, how to anticipate and adapt to change and how to reinvent yourself, your art, and your business as often as necessary.
What has writing taught you?
Writing has taught me that I can make a difference. That my words can reach off of a page or screen and grab another person—a person I may never meet or speak to or know about. And those words of mine, they can make that person understand something in a whole new way. They can change that person’s life. That is magic. That is power. That is a heady, heady rush. And ultimately, it’s addictive. Like any other junkie, I’ll put up with the pain of writing just to get that high when it actually works.
Writing requires both craft and vision. Craft is important. Craft is good. Craft takes training. But that vision, that voice – without it all the craft in the world can’t save you. And finding that voice, freeing that voice, letting that voice soar and sing, that, my friends, takes courage.
And that’s why programs like WriteGirl are so important. I worked my way through college teaching UCLA Freshmen from inner-city schools how to write well enough to sidestep the 30% attrition rate. Ninety percent of our time was spent on craft. But, ninety percent of our work lay in convincing these students that their words, their thoughts, their experiences, their voices mattered. That the world needed to hear what they had to say. And trust me, the world does need to hear what they have to say.
How has writing made you stronger?
I’m not sure it has. I think writing takes as much strength as it gives. Writing has forced me to be more courageous, to develop a thicker skin. It takes an enormous force of will to share my thoughts and ideas with perfect strangers. To play around with language and style and approach until I find the right rhythm and voice for my message. To think and rethink and refine and revise and rework each piece until it’s as accessible and as clear as i can make it. Writing has made me work harder than almost anything else I’ve ever done.
If you could go back in time and tell 10-year-old you anything, what would it be?
You know how you’re gonna be 36 when the year 2000 hits and that sounds soooooo old? It’s not.
Oh, and you don’t have to wait so long to start calling grown ups by their first names.
What are your five favorite books, blogs or things to read?
I will read anything. I am a reading slut, a tart, a whore. Cereal boxes, the warning labels on ladders and pillows, the papers on someone else’s desk, rightside up, upside down, backwards, sideways, it doesn’t matter. I read everything I see with little discernment or discretion. Every few weeks, I go to the library (the fact that the U.S. still has free public libraries is one of the few things that gives me hope about our culture) and judge books by the cover. I scan the shelves of the “New Fiction” section searching for cool typography, a great title, captivating cover art. It’s amazing how often I score something fabulous.
Earlier this year, I read Charlotte’s Web to my 4-year-old daughter and discovered it can still make me cry. There are so many books I can’t wait to share with her: the Narnia Chronicles, Harry Potter, The Phantom Tollbooth, To Kill A Mockingbird.
I love The New Yorker Magazine and am so very grateful that kind of in-depth reportage and storytelling still exists in the world. Every time I flip through a copy of Wired, I come away with one epiphany or another.
I adore Colleen’s blog—her voice is so fresh, so funny, so real and true and right on target—now there’s a gifted (and hard-working) writer!
I obsessively collect resources on business trends, career development, strategic planning, reinvention, managing change and earning a living doing what you love. I’m in the process of uploading these to the ASMP‘s new social bookmarking site for imaging professionals, CameraCake.com. There’s some cool stuff there—check it out.
Since 1989 Judy Herrmann of Herrmann + Starke has partnered with Mike Starke to produce evocative imagery that utilizes playful compositions, beautiful lighting and exquisite post-production effects to communicate key messages and connect with audiences. Their creative work has been featured in numerous industry publications and won acclaim from Lurzer’s Archive, Graphis, PDN, HOW, Pix, and Communication Arts. A past National president of the ASMP, recipient of the United Nations’ International Photography Council’s Leadership Award, and digital photography pioneer, Judy was named an Olympus Visionary in 2000 and, in 2010, hailed by Rangefinder Magazine as one of eleven “photographers you should know”. Since 1995, her energetic and inspiring seminars have helped thousands of photographers build more successful businesses. Through one-on-one consultations and her blog, she helps people earn a living doing what they love.
50-for-50 interview: Brenda Varda, word-jazz conductor
Posted: September 4, 2011 Filed under: Interviews | Tags: acting, mothers, music, playwrights, teachers 1 Comment »Brenda Varda bends words into mystifying shapes of all kinds: Poems. Stories. Essays. Songs. Plays. Screenplays. Even scholarly papers. But what she does best of all, I think, is to draw words out of others, allowing them a chance to break free of their various human-body prisons and mingle in the air together, creating layered, complex, unexpected symphonies of word-art. She has many tools in her toolbox besides a conductor’s baton to coax these word clouds into formation. Trained as an actor, schooled in various advanced areas of learning, throughout she has been a musician, with a musician’s ear for sound and meaning. And when, somewhere in her travels, she acquired a traveling companion, she raised him in the grand tradition of artist-mothers: to be disciplined with one’s self, so the art may flow freely. She demands much of you, does Brenda, but no less, in the end, than she is willing to give.
When did you decide to become a writer?
I was constantly improvising stories out loud when I was in elementary school, riffing on the geeky sci-fi and euro-standard novels I consumed at a rapid pace: I started writing stories in high school, twisting the idea of reality in fun ways, but I never even remotely thought of it as something a person does until the last 10 years or so. I had always written songs as a response mechanism and had dabbled in playwriting up till that point, but there was a point that it made sense, when the accumulated experience and ‘dabbling’ found form and function. I suppose I think of writing now as a necessity or a response, and less about something I definitively am: there’s many ways to write responses to interactions, events, sensations – songs, blogs, videos, audio pieces, Facebook pages — so I would call myself an inveterate responder. And a habitual writer.
Who was your favorite teacher?
Yoiks. I hold several teachers in esteem: favorite is difficult though. I would go back to undergraduate years to a political economy class where the instructor actually moved ideas in radical ways – that was worth the price of admission and introduced me to the notion that my perceptions of the world weren’t as crazy as I thought. I suppose there are writers that I’ve read that are more my favorite teachers – I cannot imagine creative life without Tom Waits, Gaston Bachelard, William Gibson, Brian Eno, and the random occurrence of stimulating material…
What do you love to write about?
A mesh between science, cultural movement, and narrative explorations of space and character: I like taking a piece of history or discovery and finding the human hope and inspiration – or devastation – that is inherent in marker moments, not through the eyes of the central figures but the one or two or five-step removed peripheral participants.
That, and um, bad relationship stories in songs…
What has writing taught you?
Conceptual organization, fearlessness, and compassion: to really get to the heart of what I’m interested in I need to take in huge schemas and turn them upside down, disregard the prime order, and lose judgment for characters and situations.
How has writing made you stronger?
Well, it’s increased my questions and offered few easy resolutions, making the uncertainty of the world most certain – and I suppose that’s a form of strength! The more I read and write the more I realize the infinite in almost anything.
If you could go back in time and tell 10-year-old you anything, what would it be?
Be brave and true – and honor and use the aberrations that you perceive.
What are your five favorite books, blogs or things to read?
Some favs: I mean, this changes with the year ( I am not faithful!)
- Books on cognitive science and imagination/creativity: I’m a bit addicted to the thinking about thinking and emotion, particularly in relationship to our need to interpret and create.
- Scientific American: I like to know where the action is moving, in terms of the potential futures
- All Tomorrow’s Parties by Gibson: a great scifi/real exploration of character – that breaks rules and leaves so much mental space for the reader…
- Lit magazines - Tin House, McSweeneys, Bomb (and online…)
- Umberto Eco and Italo Calvino: because they loved language and ideas, while loving the species in difficult realms.
Brenda Varda is an award-winning playwright, multidisciplinary artist, and teacher. She’s had numerous works produced in Los Angeles both as playwright and composer/lyricist, along with being a solo writer & performer both in theatre & cabaret. Her work has been supported by UCIRA, the Mellon Foundation, Edge Fest, the Los Angeles History Project, and the Werther Foundation. Currently a lecturer and instructor at Art Center College of Design and University of California Riverside, she is also a Second City veteran and spent several years acting in TV film, theatre & commercials, and has collaborated in productions at Sacred Fools, Unknown Theatre, The Met, The Evidence Room, Bootleg, and 24th St. Theatre. In addition, she has taught poetry and multimedia arts for the Heart Project and other school programs in Los Angeles. She is an MFA graduate from UCR (in Creative Writing and Writing for the Performing Arts A B. A. She also has a M.A. in clinical psych and has worked with clients and students in both creative and critical thinking. She’s currently working on “A Play in a Restaraunt With a Piano and a Bar” along with several shorter non-fiction works.
Photo by Matt Wyatt.
50-for-50 interview: Jean MacDonald, marketing geek rocker
Posted: September 3, 2011 Filed under: Interviews | Tags: bloggers, marketing, music, nonprofits 1 Comment »Jean MacDonald very much resembles her company’s most famous piece of software: you fall for her immediately, but you have no idea how much she’s going to rock your world until you really get to know her. In the few years since we met (after my 100% genuine fangirl fawning over TextExpander), I went from admirer of her good business sense to awestruck by her off-the-charts smarts, unshakeable moral code, and tremendous zest for learning. I blame my slow awakening on myself, of course, just as I blame my slow learning curve with software. But really, she’s far too modest and not nearly tacky enough to toot her own horn about her academic pedigree, her worldly travels, or even her power chords. (Whereas I have made it blatantly obvious that when I say “I can barely play,” I ain’t kidding.) Kind, funny, generous, and one of the most willing sidekicks I’ve ever met, if there is one person who might lure me to the grimly beautiful climate of Portland, Oregon, it’s Jean. Fortunately, she’s showing a growing fondness for certain sunnier parts of the country.
When did you decide to become a writer?
In fifth grade, my best pal Chris Godwin and I created a newspaper for our class at St. Lawrence School. We sat at his house (he owned the typewriter) and typed in our stories on a piece of ditto paper. You know, that two-ply thing that transferred purple wax to the master copy from the sheet with the ink. Since then, I’ve always considered myself a writer.
I have a manuscript in the proverbial drawer, a memoir of my stays in psychiatric hospitals when I was first diagnosed with bipolar disorder in my 30s. It needs reworking, but the subject matter can be so draining for me that I decided to put it aside for now. Instead, I distilled the essence of it into a five-minute Ignite presentation called “The Beginner’s Guide to Psychiatric Hospitalization.”* It allowed me to get the story out there with a mostly-humorous tone, which I’ve found hard to sustain in a 300-page manuscript. ()
Lately, I’ve become interested in songwriting. A couple friends and I formed a band last year, inspired by our experiences at Ladies Rock Camp, a program at the Rock ‘n’ Roll Camp for Girls. We perform original music, and I’ve written two songs so far.
*Inspired by you, dear Colleen, and your amazing Ignite talk in Portland. “You should do this,” you said to me, after finishing your talk. “Do you have a topic?” Thanks for the prompt!
Who was your favorite teacher?
In Florida, a state law required every high school student to take a course called “Americanism versus Communism,” AVC in the local parlance. The teacher I had for the class, Ann Lomery, basically turned it into a Russian history course and made it fascinating. She inspired me to think critically and write rigorously, which is pretty ironic, considering that the state mandated that the teacher “could in not present the Communist system to be in any way superior to the American system of free enterprise.”
For the school newspaper, I did an investigative piece on the AVC requirement, and found out that the law didn’t require that students pass the course, only that they receive 30 hours in instruction about “the evils, fallacies and false doctrines of Communism.” I have to hand it to Phyllis Glassman, our journalism teacher and newspaper advisor, for letting us publish that. The principal forced us to retract it in the next issue, claiming that he interpreted the law to mean that students had to pass AVC.
What do you love to write about?
One of my favorite sources of writing topics (and reading material) is the Readers Write section of The Sun magazine. Each month, they publish several short memoir pieces by readers on a topic that is specific enough to be provocative, but general enough to encourage a broad range of responses. In the current issue, for example, it’s “Paying Attention.” I challenge myself to write something each month, whether I submit it or not. I like to dig up personal stories, often little events that I haven’t thought about in years, and review them with a fresh perspective. (They haven’t published me yet‚Ķ)
What has writing taught you?
Writing is powerful medicine. Getting the bipolar story out of my head and down on paper took a lot of the pain away.
How has writing made you stronger?
When I get stuck writing, I have learned to drop back and examine my intentions and motivations. I get clear with myself, which is always a source of strength for going forward.
If you could go back in time and tell 10-year-old you anything, what would it be?
Don’t lose touch with Chris Godwin when his family moves from Miami to Anchorage in the middle of fifth grade. Don’t inhale the ditto paper fluid.
What are your five favorite books, blogs or things to read?
The Sun Magazine: I love that this magazine exists. Ad-free, publishing some of the most intensely personal fiction, poetry, and non-fiction, along with beautiful black-and-white photography. Once you’re in the habit of reading something with no ads, The New Yorker (I subscribe) feels cluttered and Vanity Fair (occasional guilty pleasure) is nearly unreadable.
Fin-de-Siecle Vienna: Politics and Culture by Carl Schorske
I read this in graduate school, when I was studying late 19th century Russian history. It’s a beautiful read about fascinating cultural figures like Freud, Klimt, and Schnitzler. It was a model for me of how compelling academic history.
Operating Instructions by Anne Lamott
Modestly sub-titled “A Journal of My Son’s First Year,” this is one of the most moving books I’ve read that was also so funny.
Poets In Their Youth by Eileen Simpson
It’s a beautifully-written memoir about the poets John Berryman, Robert Lowell, Randall Jarrell and Delmore Schwartz. Simpson was married to Berryman, and she supported his literary career by taking on typing work. Later, when I read her memoir about her struggle with dyslexia (Reversals), it dawned on me just how hard she had to work to support Berryman and herself. It makes me happy that in later life she was able to write her own books and get them published.
Mysteries: I am a huge fan of the literary mystery genre, primarily British police procedurals. Some of the best writers are women, like P.D. James and Ruth Rendell. These ladies (now 91 and 81 years old respectively) are an inspiration. I wrote a guide to my favorites for Flashlight Worthy Books.
Jean MacDonald is a marketing geek whose company, Smile, makes awesome software for Mac, iPhone and iPad software, like PDFpen and TextExpander. She also serves on the board of the Rock ‘n’ Roll Camp for Girls in Portland and plays guitar with her band Ruby Calling. She likes to think she is the favorite aunt of her niece and two nephews, but the competition is daunting.










